The Benefits of Benchmarking Your Product's UX

Summary: Collect UX metrics to show how well your design is performing over time or relative to competitors. If numbers are down, you know what needs improvement. If up, ROI data is a key management tool.

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The Benefits of Benchmarking Your Product's UX

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Quantitatively evaluate a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard.

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Kate Moran is a former NN/G employee who worked on research, teaching, management, and thought leadership. Her expertise spanned qualitative and quantitative research methods. At NN/G Kate published research findings on topics such as digital content, information-seeking user behaviors, and AI.

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